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Advanced Negotiations
Deploying proven strategies for success

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.


advanced negotiations


Seasoned negotiators constantly seek to build an arena of exploration and discovery before advancing the dialogue to enlarge the pie of possible outcomes. Creating viable options that are appealing to both parties though logical requires a patience process of consultative dialogue.Learn the tips to overcome common tactics with street smart countermeasures and prepare the process of negotiation strategically so that the atmosphere stays neutral and amicable. Identify how concessions when administered well can move any deadlock forward. While tricks and tactics are commonly used by parties, the ultimate intent to achieve a resolution that is principled and mutually acceptable to both sides.

Benefits to You

Participants will learn to be intentional in their thinking approach and structured in seeking dialogue to achieve better decisions and options during any negotiation process. Through leveraging a conversation tactfully and balancing between pitching and probing, trust can be established especially when negotiating in unfavorable conditions. This minimizes errors in giving in or giving up too rapid and increases the probability of a generating a mutually acceptable outcome for all parties.

• Understand key factors in the preparation dialogue of a negotiation goal
• Identify critical phases in a negotiation journey before bargaining
• Address challenging and unreasonable behaviors or tactics
• Diplomatically use probing skills to uncover hidden agendas
• Anticipate possible outcomes and respond appropriately
• Identify conflict techniques to strengthen decision making options

Programme Outline

• Reviewing the Harvard 7 Element model
• Introducing the LOUDEST� negotiation engagement model
• Applying the reframing and qualifying response with a NO response
• Establishing options and interests between parties and understanding perspectives
• Influencing techniques to change views
• Proposals and persuasion skills in negotiation
• Dynamics when negotiating in teams
• Conflict and how to handle it
• Identifying and presenting the options for exchange
• Learning the exchange process
• Completing the negotiation

Who Must Attend
(Level 4) Managers
(Level 5) Senior Managers & Directors
Programme Leader
Regina Chua is a corporate client engagement consultant with extensive experience in the regional marketing and business development in Asia Pacific primarily in Singapore, China and India. After a successful 15-year career with Fortune 500 corporations, she founded Discipline Dynamics, a boutique sales training consultancy and her practitioner’s approach to customer engagement has earned her company recognition as being one of the top trainers in her field.

Focused on delivering business outcomes for clients, Regina offers a unique combination of corporate experience and field experience in client engagement in both the consumer and B2B markets. She has designed and conducted sales and customer service trainings all over the world for a wide range of clients including global giants like Philips Lighting, Takasago, AIG Insurance, Alliance Insurance, Samsung and SingTel.

Amidst the robust and comprehensive Key Accounts solutions offerings in the market, Regina is known for her street-smart and savvy approach to this complex subject matter. She relates well to the behaviour of the Asia Pacific customer and the field teams thus lending her credibility in the arena of strategic account management.

Her list of negotiation clients include Fortune 500 companies such as Ericsson, Power Seraya, Ministry of Home Affairs, Brunei Economic Development Board (BEDB), Volvo Commercial, Tien Wah Press, Siemens Healthcare, Siemens Vietnams.


SIM Member Fee  (S$)

Non-member Fee  (S$)

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Normal Fees







To enjoy 10% EARLY BIRD DISCOUNT off the fees above, please register at least FOUR weeks before the programme commencement date.
Terms & conditions applies ; please call to enquire.

Enquiries : Kathleen Tan - 6248 9407 | 62466746,

Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit, email or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.

DateTimeVenueRegistration Closing Date 
26/11/2020 - 27/11/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Nov 12, 2020 Register