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Powerful Business Writing For Executives
Five to ten minutes – that is all it takes for a busy businessman to decide whether to study or discard your business proposal, or for a client to call you or not for a presentation about your product / service.
To distinguish your writing from that of your competitors, you need to write well, convincingly and with power too.
By attending this programme, the organisation’s business cost will decrease as productivity increases. Why? Participants will write better, faster and with greater customer- awareness. This is especially when the organisation has to deal with clients from different countries and cultures.
• apply essential principles of effective business writing
• generate ideas with creative tools and techniques
• distinguish your company’s key factors in your writing
• write e-mails and use buffers for bad-news letters
• identify and apply the stages of report or proposal writing
• create powerful phrases for your paragraphs
• measure the clarity / fogginess of your writing
• evaluate and edit your own and your subordinates’ writing
• Principles of Effective Writing
• Creative Tools for Thinking and Writing
o creative thinking tools to generate ideas
o creative thinking tools to generate powerful phrases
• Writing Bad-News Letters / E-mails
o understanding readers’ needs
o using buffers
o applying writing principles
• Process of Proposal / Report Writing
o analysing the client’s needs and constraints
o writing your goals
o framing / shaping
o writing the document
o principles of editing
o verification of facts
o mechanics of writing
This programme is also applicable to (Level 1) administrative & support staff who are involved in business writing in their area of work.
Mary Soon, a dynamic trainer, has a MA in Adult and Tertiary Education. She was an adjunct lecturer with the Oklahoma City University and is a part-time lecturer with the Singapore Institute of Management (SIM).
Mrs Soon has many years of experience in teaching writing skills to managers, executives and professionals in many organisations, including SIM, MINDEF, DBS Bank, SingTel, Reuters Singapore, National Council of Social Services and Young Women Muslim Association. She has also trained in various ASEAN countries including Indonesia, Myanmar and Laos.
|Category||SIM Member |
Fee / Pax (S$)
Fee / Pax (S$)
|including GST||including GST|
|Early Bird Fees||10% DISCOUNT OFF THE FEES ABOVE|
|- terms & conditions applies ; please call to enquire.|
|Early Bird Fees closing date for the programme:|
|Prog Scheduled Date||Register by|
|25 & 26 Feb 2019||14 Jan 2019|
|9 & 10 May 2019||28 March 2019|
|21 & 22 August 2019||10 July 2019|
|5 & 6 November 2019||29 Sept 2019|
Enquiries : Grace Tan - 6248 9414 | 62466746, email@example.com
Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.
Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit www.pd.sim.edu.sg/membership/overview, email firstname.lastname@example.org or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.