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Blue Ocean Strategy™ In Action
How to make the competition irrelevant and create new market space
Blue Ocean Strategy presents a proven analytical framework and the tools for successfully creating and capturing blue oceans.
By attending this programme, participants will learn how to formulate strategies that pursue high profitable growth by creating new markets and simultaneously achieving differentiation and low cost.
- Learn to switch their strategic approach from a ‘market competing’ strategy to a ‘market creating’ strategy
- Learn to identify, classify and unlock non-customers to create new demand for the company
- Understand that market boundaries exist only in managers’ minds and learn to systematically develop creative strategic options
- Apply techniques to visualise the strategy and engage team members in pragmatic and effective strategic discussions
- Learn the systematic process to simultaneously pursue differentiation and low cost
o Blue Ocean Strategy, what it is and what is not
o Value Innovation, the cornerstone of Blue Ocean Strategy
o Discovering non customers: the 3 tiers of non customers
o Innovating across the industry boundaries: the 6 paths framework
o The 4-steps for visualising strategies
Duration and Time
Duration: 14 hours (2 days)
Dates: May 23 & 24, 2019
October 10, & 11, 2019
Time: 9.00am - 5.00pm
Full Course Fee: $1,819.00 SIM members / $2,140.00 Non-members
Nett Fee (after funding) *:
For Employer Sponsored Participants
SME: $ 1,440.00 / Non-SME: $1,930.00
For Participants eligible for SkillsFuture Mid-Career Enhanced Subsidy:
40 years old and above
(Singapore Citizen only): $1,440.00
For Self Sponsored Participants:
Singapore Citizen and Singapore Permanent Resident $1,930.00
SkillsFuture Credit is applicable for Singapore Citizens aged 25 years old and above only
Inclusive of 7% GST (
*Terms and conditions apply
LUCIANO PEZZOTTA is a certified Blue Ocean Strategy practitioner from the Blue Ocean Strategy – Initiative Centre of Professors Kim and Mauborgne, co-creators of Blue Ocean Strategy since 2006 and an active member of the global Blue Ocean Strategy Network.
Mr Pezzotta has over fifteen years of strategy consulting experience across Europe and Asia Pacific. During these years he has facilitated tens of Blue Ocean Strategy workshops, as well as designed and led multiple consulting engagements to help companies and public organizations develop and execute Blue Ocean Strategies.
Currently Mr Pezzotta is also the Managing Partner of the Asian Operations of the European Centre for Strategic Innovation, a global strategy and innovation think tank recently named as one of the 15 global leading firms in innovation strategy and management by Kennedy Research, the most authoritative analyst of the consulting industry.
Mr Pezzotta holds an MSc in International Management and is a frequent and sought-after speaker on matters of strategy, innovation and leadership and has presented internationally. He is known as a lively and engaging facilitator and has conducted programmes on strategy, innovation and leadership for multinational companies across North America, Europe and Asia, interacting with participants from the mid ranks to the C-level from over 30 countries.
|Category||SIM Member Fee (S$)||Non-member Fee (S$)|
|Total Fee (S$)||Total Fee (S$)|
|Fee/Pax (S$)||GST (S$)||including GST||Fee/Pax (S$)||GST (S$)||including GST|
|Early Bird Fees||1530.00||107.10||1637.10||1800.00||126.00||1926.00|
|10% DISCOUNT OFF THE FEES ABOVE|
|- terms & conditions; please call to enquire.|
|Early Bird Fees closing date:|
|Early Bird Fees closing date for the programme :|
|Prog Scheduled Date||Register & Pay by|
|23 & 24 May 2019||28/03/2019|
|10 & 11 Oct 2019||15/08/2019|
Enquiries : Grace Tan - 62489414 | 62466746, email@example.com