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Blue Ocean Strategy™ In Action
How to make the competition irrelevant and create new market space

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.

blue ocean strategy™ in action

Companies have long engaged in head-to-head competition in search of sustained, profitable growth. Yet in today’s overcrowded industries, battling head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. Tomorrow’s leading companies will succeed not by battling competitors, but by systematically creating “blue oceans” of uncontested market space ripe for growth.

Blue Ocean Strategy presents a proven analytical framework and the tools for successfully creating and capturing blue oceans.

Benefits to You
Business Outcomes:

By attending this programme, participants will learn how to formulate strategies that pursue high profitable growth by creating new markets and simultaneously achieving differentiation and low cost.

Learning Outcomes:
  • Learn to switch their strategic approach from a ‘market competing’ strategy to a ‘market creating’ strategy
  • Learn to identify, classify and unlock non-customers to create new demand for the company
  • Understand that market boundaries exist only in managers’ minds and learn to systematically develop creative strategic options
  • Apply techniques to visualise the strategy and engage team members in pragmatic and effective strategic discussions
  • Learn the systematic process to simultaneously pursue differentiation and low cost
Programme Outline

o Blue Ocean Strategy, what it is and what is not

o Value Innovation, the cornerstone of Blue Ocean Strategy

o Discovering non customers: the 3 tiers of non customers

o Innovating across the industry boundaries: the 6 paths framework

o The 4-steps for visualising strategies

Who Must Attend
(Level 4) Managers
(Level 5) Senior Managers & Directors
(Level 6) C-Suite
Programme Leader

LUCIANO PEZZOTTA is a certified Blue Ocean Strategy practitioner from the Blue Ocean Strategy – Initiative Centre of Professors Kim and Mauborgne, co-creators of Blue Ocean Strategy since 2006 and an active member of the global Blue Ocean Strategy Network.

Mr Pezzotta has over fifteen years of strategy consulting experience across Europe and Asia Pacific. During these years he has facilitated tens of Blue Ocean Strategy workshops, as well as designed and led multiple consulting engagements to help companies and public organizations develop and execute Blue Ocean Strategies.

Currently Mr Pezzotta is also the Managing Partner of the Asian Operations of the European Centre for Strategic Innovation, a global strategy and innovation think tank recently named as one of the 15 global leading firms in innovation strategy and management by Kennedy Research, the most authoritative analyst of the consulting industry.

Mr Pezzotta holds an MSc in International Management and is a frequent and sought-after speaker on matters of strategy, innovation and leadership and has presented internationally. He is known as a lively and engaging facilitator and has conducted programmes on strategy, innovation and leadership for multinational companies across North America, Europe and Asia, interacting with participants from the mid ranks to the C-level from over 30 countries.

 SIM Member Fee  (S$)Non-member Fee  (S$)
  Total Fee (S$)   Total Fee (S$) 
Fee/Pax (S$)GST (S$) including GSTFee/Pax (S$)GST (S$) including GST
Normal Fees1,700.00119.001,819.002,000.00140.002,140.00
Early Bird FeesTo enjoy 10% discount off the fees above, please register at least two weeks before registration closing date.

Enquiries : Grace Tan - 62489414 | 62466746,

Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit, email or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.

DateTimeVenueRegistration Closing Date 
14/05/2020 - 15/05/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Apr 16, 2020 Register
15/10/2020 - 16/10/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Sep 17, 2020 Register