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Smart Digital Marketing Strategies To Deal With Rising Customer Expectations
|Customer expectations are rising and brands are trying hard to keep up in a hyper connected and real-time experiences driven world. Immediate gratification is the norm when interacting with brands.|
Despite investing heavily in the latest technology such as Chatbots, Artificial Intelligence (AI), Robotic Process Automation (RPA) and being armed with valuable data insights, marketers worry that their tools and campaigns are not meeting their customers’ expectations.
In fact, according to the fifth edition of Salesforce’s global State of Marketing report, fewer than half (49%) of the 4,100 marketing leaders across B2C and B2B brands questioned believe they are providing an experience completely aligned with their customers’ expectations.
|E V E N T H I G H L I G H T S|
|Manisha Seewal is the Group Chief Marketing Officer for Carro, South East Asia’s largest online car marketplace. She oversees the marketing function for Carro in Singapore, Indonesia and Thailand. Before Carro, Manisha was the Head of Marketing at Tokio Marine Life Insurance Singapore Ltd and has also led marketing teams of top insurers like Great Eastern, AVIVA, HSBC Insurance and Zurich Insurance.|
Manisha is a leader in MarTech space and a firm believer of simplifying technology to answer growing customer needs. She has led several technological innovations, which includes Singapore’s first ChatBot from a life insurer, called TOMI.
Listed amongst the top 50 women leaders in Asia, Manisha regularly participates in key marketing events and has been on the judging panel for Marketing Excellence Awards annually from 2014 – 2018. She is a highly sought-after speaker and a panelist at leading marketing events. She is also an Associate Lecturer at Republic Polytechnic, where she shares practical application of social & digital media strategies and crisis management with working adults.
Manisha was listed amongst 100 Most Influential Global Marketing Leaders in 2018. She received the Women Super Achiever Award in 2017, was listed amongst Asia’s most Influential CMOs in 2016 and most Influential Brand Leaders in 2015 by World Brand Congress. She also received Women Leadership Excellence Award by CMO Asia in 2016.
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