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How Design Thinking Can Solve Wicked Problems

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.

how design thinking can solve wicked problems


Business people don’t need to understand designers better.  Theyneed to become designers.” - Roger Martin, former Dean, Rotman School ofManagement


Design thinking is a human-centred approach that organisations can applyto understand their customers and innovate their offerings. It has given manyorganisations new hope, a way to unearth fresh insights about their users anddifferentiate themselves from their competitors.


Have you been wondering what design thinking is about and why arebusinesses adopting this approach? Do you have a complex issue that you areunable to resolve? Be inspired by how organisations have used design thinkingto understand a complex problem and identify the right issues to solves. Inthis condensed session, you will get to quickly experience what a designprocess feels like. We will also share how it can help you better work on theissues that you have been working on.

Programme Outline

Event Outline

- Introduction to design thinking

- Exploring the world of users. What is human-centreddesign? How can I spot new opportunities by deepening my
understanding of my customers?

- Innovate: generating ideas and prototyping. How do I develop ideas?How do I build and test my ideas with users?

- Reflection on the experience.What did I learn from design? How can we bring this back to my business?

Debbie Ng is the Principal and Education lead of ThinkPlace’s Singapore studio, astrategic design consultancy with more than 13 years' experience in working withlarge, complex organisations in the public, not-for-profit and private sectorsto design human-centred experiences to create impact at scale.


Debbie is a pioneer of design thinking in Singapore, with more than adecade of experience partnering public and private organisations to transformand innovate through her expertise in human-centred design thinking. Certifiedby the notable Rotman School of Management, Debbie is highly regarded as adesign coach with many years of experience training changer makers, innovatorsand practitioners who wants to acquire knowledge and skills in design thinkingmethods and mindsets. Debbie is passionate in mentoring leaders and teams tolead by design and change. She is currently a PhD candidate in the DoctoralProgramme of the NUS Division of Industrial Design, delving into her researchon design leadership in the public organisations.

Who Must Attend

(Level 1) Administrative & Support     
(Level 2) Supervisors, Executive, & Emerging Managers     
(Level 3) New Managers     
(Level 4) Managers
(Level 5) Senior Managers & Directors
(Level 6) C-Suite


$35 SIM Members
$40 SIM GE & SUSS Alumni
$45 Non-members

2019 SIM Membership e-Event Pass is applicable.

Enquiries : Grace Tan - 62489414 | 62466746,

Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit, email or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.

DateTimeVenueRegistration Closing Date 
14/03/2019 - 14/03/20193.00 pm - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Mar 07, 2019 Register