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Sharpening Your Media Interview

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.

sharpening your media interview


Being prepared is essential for your public relations as the audience will see and hear you more than anyone else in your organization.

This workshop allows you the opportunity to assess your ability to prepare and deliver a successful media interview. It is suitable for those who are currently working in roles that require them to be a spokesperson on a regular basis or those who have never been interviewed before.  

Participants will be able to cultivate the skills to engage in a more productive conversation with the media and take the initiative to tell the organisation’s story.

They will be able to respond to a crisis scenario pertaining to their organisation, and skillfully weave the key messages into their answers to the media.

Participants will be filmed as they take part in mock media interviews & briefings. Playback of recorded activities will maximize the learning for each participant.

Benefits to You

Business Outcomes   

·        Importance to place on generating press coverage that reflects Organisation’s key messages.

·        Trained spoke persons helps an organisation secure more media coverage.

·        Save money on advertising by allowing journalists to interview you thus providing them with content & you with free exposure for your organisation.

·        Save your organisation millions of dollars in lost revenue & consumer confidence by handling your crisis in a professional manner.

Learning Outcomes   

·        Write and own your key message.

·        Introduce your message into any interview conversation.

·        Draw your audience in. How to make memorable sound bites.

·        Handle difficult or sensitive questions.

·        Behave for a variety of mediums.

·        Write crisis media statement.

·        Use social media during a crisis.

·        Negotiate an ambush interview.

·        Deliver crisis media statement in a standing media briefing.

·        Conduct a formal crisis press conference.

Programme Outline

·        Writing clear, credible messages for the media

·        Using suitable hooks to get the attention of your target audience

·        Owning your message prior to and during the interview

·        Tricks of the trade Media Dos &Don’ts

·        Handling difficult or sensitive questions effortlessly

·        Introducing your key message into any media conversation

·        Media Presentation Skills

·        What different Mediums Need – Online, Print, Television, Radio

·        Record & playback media interviews with personalized critique & feedback

·        Write a crisis media statement

·        Use social media during a crisis.

·        Negotiate an ambush interview.

·        Deliver crisis media statement in a standing media briefing.

·        Conduct a formal crisis press conference    

Video/ Photography As part of the training and learning during this course, photography and/or video recording of participants in action will be done.

Who Must Attend
Level 3: New Managers
Level 4: Managers
Level 5: Senior Managers & Directors
Programme Leader
Paul Carr, B.Ed. Diploma of Teaching, Certificate of Leadership Skills, Certificate of Broadcasting, is a respected corporate communications consultant whose extensive experience in the media and background in education spans 25 years. Having worked as a journalist and senior news presenter at the Australian Broadcasting Corporation and then as a news presenter at Mediacorp in Singapore, Mr Carr knows how to communicate effectively to a wide audience.
Mr Carr knows how the media works from the inside and offers his clients tested formulas and strategies that are based on his extensive experience as both a public and commercial broadcaster. His background in education allows him to impart his insights in ways that are creative, useful and easy to understand.
Mr Carr has lived in Singapore for 11 years and his insights as a communications consultant have been sought by local and multi-national companies, as well as government departments.

 SIM Member Fee  (S$)Non-member Fee  (S$)
  Total Fee (S$)   Total Fee (S$) 
Fee/Pax (S$)GST (S$) including GSTFee/Pax (S$)GST (S$) including GST
Normal Fees950.0066.501,016.501,100.0077.001,177.00
Early Bird FeesTo enjoy 10% discount off the fees above, please register at least two weeks before registration closing date.

Enquiries : Grace Tan - 62489414 | 62466746,

Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit, email or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.

DateTimeVenueRegistration Closing Date 
25/06/2020 - 26/06/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Jun 11, 2020 Register