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Avoid Extinction! : Digital Business Strategies For Survival
previously known as The Digital Landscape

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.

avoid extinction! : digital business strategies for survival


The greatest development and challenge businesses face today is the digital revolution that is sweeping the world.  Traditional business paradigms are becoming obsolete as firms race to compete in the digital economy.  New business models capitalising on Big Data, Predictive Analytics, Cloud, Blockchain, Robotic Process Automation,Intelligent Automation, Internet of Things, Social Media and many others – offer numerous benefits. 

This programme is a powerful user-friendly primer to learn more about digital businesses.  Rather than focus on any specific industry, the programme covers extremely effective principles, tools and techniques that are universally applicable and can be adapted to an array of business environments.

Benefits to You
Business Outcomes
Participants will understand and assess the financial and non-financial impact of digital opportunities as monetisation of business models is imperative if the business is to remain viable.

Learning Outcomes
o Understand the importance of a strategic digital business view
o Identify and define business lines ripe for digitisation across the organisation
o Learn techniques and tools to better assess, manage and embed digitisation across departments, functions and divisions
o Develop an insight into the financial impact of digital opportunities
o Create new businesses – Strategise and create new innovative products and services
o Protect the organisation and protect the customer! Create value for both
o The importance of securing the organisation from cyber-threats
o The convergence of risk management, information technology and business
o Do not forget people! – Employees, customers and stakeholders are at the heart of any business – Digital or otherwise  
Programme Outline
o The Fundamentals of Digital Businesses
o The Organisational Change Required
   - A new way of thinking and behaving
   - Embracing and embedding digitisation
   - Its all about people, process and culture 
o Replicate or Innovate?
o Key Digital Pathways
   - Big data
   - Predictive analytics
   - Cloud
   - Blockchain
   - Robotic Process Automation [RPA]
   - Intelligent Automation [IA]
   - Internet of Things [IOT]
   - Social Media
o Cybersecurity
   - Who is responsible?
   - How to protect the firm, stakeholders, customers and employees
o The Bottom Line - Monetization -- Are we making money?
o Case Studies, Group Exercises, Powerful Subject Matter Videos
Who Must Attend

(Level 3) New Managers     
(Level 4) Managers
(Level 5) Senior Managers & Directors

Programme Leader

Salman Ali Hyder is a globally accomplished interim management and business transformation specialist. He leads organisational initiatives on enhancing corporate performance and has a track record of successfully executing projects across a wide range of mission critical areas. These include: strategy (development, validation and deployment), change management (people, process and culture), business enablement (enhancement of productivity, efficiency, capability and competency), quality management (lean & 6-Sigma deployment and BPR), human capital management (talent management, learning & development and cross-cultural leadership), enterprise risk management, private equity and venture capital project advisory.

Salman’s employers and clients consist of some of the best-known Fortune 500 brands in the banking & financial services, insurance, private equity, oil & gas, FMCG, BPO, TMT, consulting and education domains across North & Central America, Europe, Middle-East, South Asia and throughout Asia Pacific. Among the notable names areCitigroup, United Overseas Bank Group, ABN-AMRO, Standard Chartered, Oracle and Fajr Capital.

Salman received his MBA from the University of Chicago Booth School of Business in 2009, BSc in Electrical Engineering and BSc in Economics from the Massachusetts Institute of Technology in 1987.

CategorySIM Member Fee  (S$)Non-member Fee  (S$)
  Total Fee (S$)   Total Fee (S$) 
Fee/Pax (S$)GST (S$) including GSTFee/Pax (S$)GST (S$) including GST
Normal Fees900.0063.00963.001050.0073.501123.50
Early Bird Fees810.0056.70866.70945.0066.151011.15
- terms & conditions; please call to enquire.
Early Bird Fees closing date:
Early Bird Fees closing date for the programme :
Prog Scheduled DateRegister & Pay by
10 & 11 June 201929/2019
2 & 3 December 201921/10/2019

Enquiries : Grace Tan - 62489414 | 62466746,

Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit, email or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.

DateTimeVenueRegistration Closing Date 
08/06/2020 - 09/06/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616May 25, 2020 Register
22/10/2020 - 23/10/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Oct 08, 2020 Register