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Design Thinking For Breakthrough Results
previously known as Implementing Design Thinking for Business Success

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.

design thinking for breakthrough results


Companies are keen to engage in innovation, but only a handful actually create extraordinary results. How can an organisation break out of its mould and think creatively?

How can we use design thinking to generate ideas for transforming customers’ experience?

This programme offers an application focused approach in helping you to create strategies that work. You will experience learning through real life case study and arrive at new possibilities or solutions because learning happens best when it is real.

Benefits to You

Business Outcome

Participants will learn a rigorous framework for innovation and strategy creation including tools for Design Thinking phases of empathy, define, ideation, prototype and testing. Ultimately, the participants will be able to deliver breakthrough results that benefits for their organisation.

Learning Outcome

o Understand the concept of Design Thinking

o Introduce the principles of Design Thinking and Creativity

o Apply Design Thinking methodology & tools to create the desired outcomes

Programme Outline

• Concepts and principles of innovation and strategy creation
• Mindset of Design Thinkers
• A framework for systematic approach
• Introduction to Design Thinking tools:
 o Persona Profile
 o Customer Journey Map
 o Goals and Pains
 o Why-How Pyramid
 o Value Proposition 
 o Brainstorming tool
 o Heuristic ideation Techniques
 o Decision Matrix
 o Type of Prototype
 o Persevere or Pivot
• Hands-on practice at innovation and strategy creation

Who Must Attend

(Level 3) New Managers
(Level 4) Managers
(Level 5) Senior Managers & Directors

Programme Leader

Tan Hong Wee is an organisation development consultant who specialises in Systems Thinking. He has delivered application and education workshops for Singapore Armed Forces, MCYS, Renci Community Hospital, Khoo Teck Puat Hospital, DSO National Laboratories and AVA. He believes in workshops that are pragmatic, relevant and useful for everyone. Hong Wee holds a M.A. (Mathematics) from Cambridge University, UK and a M.Sc. (Systems Engineering) from Naval Postgraduate School, USA.

CategorySIM Member Fee  (S$)Non-member Fee  (S$)
  Total Fee (S$)   Total Fee (S$) 
Fee/Pax (S$)GST (S$) including GSTFee/Pax (S$)GST (S$) including GST
Normal Fees1020.0071.401091.401200.0084.001284.00
Early Bird Fees918.0064.26982.261080.0075.601155.60
- terms & conditions; please call to enquire.
Early Bird Fees closing date:
Early Bird Fees closing date for the programme :
Prog Scheduled DateRegister & Pay by
19 & 20 Aug 201908/07/2019
25 & 26 Nov 201914/10/2019

Enquiries : Grace Tan - 62489414 | 62466746,

Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit, email or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.

DateTimeVenueRegistration Closing Date 
29/04/2020 - 30/04/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Apr 15, 2020 Register
14/09/2020 - 15/09/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Aug 31, 2020 Register