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Customer & Competitor Intelligence : Enhancing Competitiveness
(formerly known as Critical Customer & Competitor Analysis - Battling Competitors, Winning Customers)

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.

customer & competitor intelligence : enhancing competitiveness

Introduction

The marketing war has escalated to an unprecedented level of intensity with 24/7 social media, endless new entrants and continually decreasing product differentiation. Learn to build intelligence measures to monitor customer, competitor and environmental shifts. Develop a sensitivity to building value for customer retention, identifying new markets and sustaining the competitive advantage to advance your company.

Benefits to You

Business Outcomes 

Marketers will plan better strategies and make informed decisions to win customers through intelligence gathering and responsiveness to changes in customer preferences, competitor moves and environmental trends. You will also influence buying decisions by strategising influencers at each stage and improve customer satisfaction through evaluating five key areas of service marketing.

Learning Outcomes 

• Enhance intelligence activities to monitor customer, competitor and environmental changes
• Strategise influencers at each stage of buying process to affect decisions positively
• Build a competitive value framework to determine the gaps between your firm and competitors
• Appraise service marketing to identify improvements for customer service 
• Plan short and long-term strategies to win customers and combat competitors

Programme Outline

•Assessing Intelligence - Enhance market research, pre-empt threats and exploit opportunities
•Analysing Competitors – Define current and future competitors, track customer’s choices and uses and analyse competitive strategic groups
•Evaluating Competitor’s Strategy – Appraise competitive marketing mix and measure 5 Dimensions of Competitive Advantage
•Auditing Customer Value – Assess 5 Levels of Customer Value and determine Competitive Value Gaps Tracking Buying Process – Determine contact points and strategise influencers 
•Enhancing Competitiveness – build a learning organisation and develop social capital

Who Must Attend

(Level 2) Supervisor, Executive, & Emerging Managers
(Level 3) New Managers
(Level 4) Managers

Programme Leader
Dr. Mark Loo holds a PhD in Management (Marketing) as well as trainer certifications from US, Canada and UK where he earned certification in Sales Training and Field Sales Management.   He has worked in sales and marketing positions in diverse industries including office automation, multilevel marketing, advertising consulting, education and professional training.   Since he started histraining consultancy in 1995, he has been customizing solutions to help in-house clients enhance productivity, and designing public programmes to help individuals enhance skills in marketing, management and administrative effectiveness.His training assignments has taken him to countries such as Brunei, Canada, China, Hong Kong, Indonesia, Malaysia, Mauritius, Singapore and Thailand.Dr. Loo has written six distance education manuals, and presented and published papers in e-Commerce, Negotiation Styles of Malays, Indians and Chinese and Islamic Banking. He has taught MBA programmes for international universities from UK, US, Australia and Netherlands. His current interests include social media marketing and diversity management. He has conducted training programs in English, Malay and Chinese. Dr. Loo has been designing and delivering programmes for the Singapore Institute of Management since 1997/98.
Registration
 SIM Member Fee  (S$)Non-member Fee  (S$)
 including GST including GST
Normal Fees802.50963.00
Early Bird Fees10% DISCOUNT OFF THE FEES ABOVE
 
Prog Scheduled DateRegister & Pay by
16 & 17 July 201921/05/2019

Enquiries : Kho Mei Yen - 62486137 | 62466746, khomeiyen@sim.edu.sg

Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit www.pd.sim.edu.sg/membership/overview, email membership@sim.edu.sg or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.

DateTimeVenueRegistration Closing Date 
16/07/2019 - 17/07/201909.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Jul 16, 2019 Register