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Customer & Competitor Intelligence : Enhancing Competitiveness
(formerly known as Critical Customer & Competitor Analysis - Battling Competitors, Winning Customers)
The marketing war has escalated to an unprecedented level of intensity with 24/7 social media, endless new entrants and continually decreasing product differentiation. Learn to build intelligence measures to monitor customer, competitor and environmental shifts. Develop a sensitivity to building value for customer retention, identifying new markets and sustaining the competitive advantage to advance your company.
Marketers will plan better strategies and make informed decisions to win customers through intelligence gathering and responsiveness to changes in customer preferences, competitor moves and environmental trends. You will also influence buying decisions by strategising influencers at each stage and improve customer satisfaction through evaluating five key areas of service marketing.
• Enhance intelligence activities to monitor customer, competitor and environmental changes
• Strategise influencers at each stage of buying process to affect decisions positively
• Build a competitive value framework to determine the gaps between your firm and competitors
• Appraise service marketing to identify improvements for customer service
• Plan short and long-term strategies to win customers and combat competitors
•Assessing Intelligence - Enhance market research, pre-empt threats and exploit opportunities
•Analysing Competitors – Define current and future competitors, track customer’s choices and uses and analyse competitive strategic groups
•Evaluating Competitor’s Strategy – Appraise competitive marketing mix and measure 5 Dimensions of Competitive Advantage
•Auditing Customer Value – Assess 5 Levels of Customer Value and determine Competitive Value Gaps Tracking Buying Process – Determine contact points and strategise influencers
•Enhancing Competitiveness – build a learning organisation and develop social capital
(Level 2) Supervisor, Executive, & Emerging Managers
(Level 3) New Managers
(Level 4) Managers
|SIM Member Fee (S$)||Non-member Fee (S$)|
|including GST||including GST|
|Early Bird Fees||10% DISCOUNT OFF THE FEES ABOVE|
|Prog Scheduled Date||Register & Pay by|
|29 & 30 July 2020||17/06/2020|
Enquiries : Jing Han - 62485893 | 62466746, firstname.lastname@example.org
Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.
Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit www.pd.sim.edu.sg/membership/overview, email email@example.com or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.