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Professional Selling Skills For Excellence

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.

professional selling skills for excellence


Apply practical sales techniques to sell more creatively and professionally.  This seminar focuses on the interaction between you and your customers, provides an insight into your current selling strategies and the impact on your customers.

Benefits to You

Enables sales personnel be more effective in their approach to selling by sharpening their competencies in these areas:-

        Effective sales communication skills

        Knowledge of why people buy and how to satisfy needs of customers

        Systematic approach to sales presentation

Programme Outline
  • Why Good Salespersons are Nurtured, not Born and How you can Become a TOP Salesperson
  • Planning and Setting Sales Objectives
  • Time Management for Sales Productivity
  • Self-development for More Successful Selling
  • Why People Buy and How to Make them Buy from You
  • Product knowledge - Features and Benefits Selling
  • Sales Communication Skills
  • Sales Presentation Skills and your Speaking Voice
  • The Sales Interview: Identify your Best Presentation Approach
  • Sales Planning and Prospecting Effectively for Increased Sales
  • Skills in Handling Difficult Objections with Confidence
  • Skills in Closing More Sales
  • Role Playing Selling Techniques and Feedback 
  • Your Selling Problems - Discussion with your Workshop Leader

    As part of the training and learning during the course, photography and/or video-recording of participants in action will be done

Who Must Attend
   Level 1: Admin & Support   
   Level 2: Supervisor, Executive & Emerging Managers 
   Level 3: New Managers
Salespersons engaged in direct and indirect selling in the industrial, consumer and service industries.
Programme Leader

Tan Teck Huat's experience in marketing and selling covers industrial, consumer and service products.

He has been a trainer in salesmanship courses since 1977 and has conducted numerous in-company sales training courses eg SIA, OCBC, American President Lines, Robert Bosch, Mandarin Singapore, Siemens Engineering, OOCL, Servier, Radiance Communications, Lam Soon Bhd (KL), etc. To date, over 3,000 salespeople have attended his sales training programmes. He is a motivational trainer well-known for his inspiring talks.

Mr Tan is the author of two books : Better Spoken English : Phonics, Phonetics and Voice Training; and Phonics and Phonetics for Parents, Tutors and Teachers.

He was also the founder President of SIM Toastmasters in 1984/5 and a Gold Medallist (Public Speaking) from LAMDA (UK).

Mr Tan has been a regular course leader for SIM since 1976 till to date.




SIM Member Fee  (S$)

Non-member Fee  (S$)

including GST

including GST

Normal Fees



Early Bird Fees


- terms & conditions applies ; please call to enquire.


Early Bird Fees closing date for the programme :

Programme Scheduled Date

Register & Pay by

22 - 24 April 2020

11 March 2020

28 - 30 July 2020

16 June 2020

19 - 21 October 2020

7 September 2020


Enquiries : Kho Mei Yen - 62486137 | 62466746,

Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit, email or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.

DateTimeVenueRegistration Closing Date 
22/04/2020 - 24/04/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Apr 15, 2020 Register
28/07/2020 - 30/07/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Jul 21, 2020 Register
19/10/2020 - 21/10/202009.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Oct 12, 2020 Register