You are here

Home » Executive Programmes » Executive Programmes » Business Alignment » Marketing

Developing Effective Marketing Strategies

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.
Print Preview

developing effective marketing strategies

Introduction

This is a practitioner-oriented seminar focusing on the thinking processes and tools needed to develop practical marketing plans to build sustainable competitive advantage for enduring customer loyalty and long-run profitability for the organisation. It provides a foundational approach to making customers buy repeatedly from you.

Benefits to You

Business Outcomes   

By attending this program, participants will have acquired a practitioner’s thought process to help them methodically address the various components of a marketing mix and thus evolve a practical set of decisions which will form the marketing strategy to guide their company’s effort to protect their existing customers and win new customers. 

This program helps them surface the issues and questions for which they will have to find the information and answers to. It does not provide the answers for an effective marketing strategy but rather an effective process to help them develop one.    

Learning Outcomes   

� Aware of the thinking process and key components needed in developing a practical marketing plan
� Able to link the business unit strategy with each component of the marketing strategy
� Able to identify the relevant tools, techniques & thoughts for their marketing issues

Programme Outline

� Strategic implications of marketing for business growth

� Marketing analytical framework and tools
o Market analysis
o Customer analysis
o Competitor analysis
o Company analysis
o Competitive strategies

� Strategic positioning and branding
� Pricing strategies
� Channel strategies
� Communication strategies
� Net Marketing Contribution
� Implementation and control
� Marketing ROI and metrics

Who Must Attend

(Level 2) Supervisor, Executive, & Emerging Managers       
(Level 3) New Managers

Programme Leader
Spencer Chan has over 30 years of professional experience and more than 23 years in marketing, that spans a spectrum covering fast-moving consumer goods, personal computers and consumer banking.  Mr Chan brings with him a rich and diverse set of hands-on marketing experise.  He has also worked extensively in the USA, Europe, Central America, the Middle East and Asia, spending more than 13 years overseas gained from world-class companies like Proctor & Gamble, Hewlett-Packard, and Citibank and across international borders ranging from Europe, the Middle East, Central America and Asia.
 
He brings a wealth of practical business insights and is known for his clear and strategic thinking as well as his ability to help clients translate concepts and strategies into implementable programs to achieve measurable results.
 
A former Colombo-Plan scholar and Rotary International Foundation Fellow, Spencer has conducted extensively both academic classes and in-company workshops in sales, marketing and customer satisfaction in Europe and in Asia.  Spencer holds a Bachelors degree in Mechanical Engineering from the University of Western Australia and a Masters degree in Business from Purdue University.
Registration
 SIM Member Fee  (S$)Non-member Fee  (S$)
  Total Fee (S$)   Total Fee (S$) 
Fee/Pax (S$)GST (S$) including GSTFee/Pax (S$)GST (S$) including GST
Normal Fees650.0045.50695.50750.0052.50802.50
Early Bird FeesTo enjoy 10% discount off the fees above, please register four weeks before programme commencement date.

Enquiries : Angel Tan - 62489437 | 62466746, angeltan@sim.edu.sg