You are here

Developing Effective Marketing Strategies

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.

developing effective marketing strategies

Introduction

This is a practitioner-oriented seminar focusing on the thinking processes and tools needed to develop practical marketing plans to build sustainable competitive advantage for enduring customer loyalty and long-run profitability for the organisation. It provides a foundational approach to making customers buy repeatedly from you.

Benefits to You

Business Outcomes   

By attending this program, participants will have acquired a practitioner’s thought process to help them methodically address the various components of a marketing mix and thus evolve a practical set of decisions which will form the marketing strategy to guide their company’s effort to protect their existing customers and win new customers. 

This program helps them surface the issues and questions for which they will have to find the information and answers to. It does not provide the answers for an effective marketing strategy but rather an effective process to help them develop one.    

Learning Outcomes   

� Aware of the thinking process and key components needed in developing a practical marketing plan
� Able to link the business unit strategy with each component of the marketing strategy
� Able to identify the relevant tools, techniques & thoughts for their marketing issues

Programme Outline

� Strategic implications of marketing for business growth

� Marketing analytical framework and tools
o Market analysis
o Customer analysis
o Competitor analysis
o Company analysis
o Competitive strategies

� Strategic positioning and branding
� Pricing strategies
� Channel strategies
� Communication strategies
� Net Marketing Contribution
� Implementation and control
� Marketing ROI and metrics

Who Must Attend

(Level 2) Supervisor, Executive, & Emerging Managers       
(Level 3) New Managers

Programme Leader
Spencer Chan has over 30 years of professional experience and more than 23 years in marketing, that spans a spectrum covering fast-moving consumer goods, personal computers and consumer banking.  Mr Chan brings with him a rich and diverse set of hands-on marketing experise.  He has also worked extensively in the USA, Europe, Central America, the Middle East and Asia, spending more than 13 years overseas gained from world-class companies like Proctor & Gamble, Hewlett-Packard, and Citibank and across international borders ranging from Europe, the Middle East, Central America and Asia.
 
He brings a wealth of practical business insights and is known for his clear and strategic thinking as well as his ability to help clients translate concepts and strategies into implementable programs to achieve measurable results.
 
A former Colombo-Plan scholar and Rotary International Foundation Fellow, Spencer has conducted extensively both academic classes and in-company workshops in sales, marketing and customer satisfaction in Europe and in Asia.  Spencer holds a Bachelors degree in Mechanical Engineering from the University of Western Australia and a Masters degree in Business from Purdue University.
Registration
 SIM Member Fee  (S$)Non-member Fee  (S$)
 including GST including GST
Normal Fees695.50802.50
Early Bird Fees10% DISCOUNT OFF THE FEES ABOVE
 
Prog Scheduled DateRegister & Pay by
21 & 22 Mar 201907/02/2019
27 & 28 Jun 201916/05/2019
28 & 29 Nov 201917/10/2019

Enquiries : Kho Mei Yen - 6248 6137 | 62466746, khomeiyen@sim.edu.sg

Foreign participants sponsored by their companies, GST is not applicable. If payment is made by a Singapore-registered company, GST will apply.

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit www.pd.sim.edu.sg/membership/overview, email membership@sim.edu.sg or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the register icon. "Register", which will bring you to the registration page.

DateTimeVenueRegistration Closing Date 
21/03/2019 - 22/03/201909.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Mar 21, 2019 Register
27/06/2019 - 28/06/201909.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Jun 27, 2019 Register
28/11/2019 - 29/11/201909.00 am - 5.00 pmSIM Management House, 41 Namly Avenue, Singapore 267616Nov 07, 2019 Register