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Influence Skills For Sales™

SIM Professional Development (SIM PD) is the leading provider for adult learning, training and development for corporate and career development. We provide a wide range of quality executive programmes, corporate training, seminar and workshops in areas of soft skills training, leadership training, sales training, management training, personal effectiveness & productivity, project management training, strategy execution and forumation.

influence skills for sales™


Be empowered with the behavior of successful sellers. Research shows evidence that no matter what the past selling experience is, it is important to be able to influence when selling to stakeholders. People buy from people. It is critical to convince stakeholders, obtain ‘buy-in’ to your proposal, overcome objections and manage ‘difficult’ customers.

This program avoids a formulaic approach to selling in favor of building behavioral and process flexibility, enabling sellers to achieve their objectives while maintaining positive, long-term relationships with their stakeholders.

The program helps sellers build influence skills and teaches them how to match techniques to each sales situation. The program presents all concepts in the context of a Critical Selling Situation that each participant brings to the program. This is a practical, hands-on, interactive and challenging workshop to stretch your learning and apply your influence skills effectively and successfully.

Participants will be enabled to get ‘buy-in’ and support from stakeholders and close deals faster. By adapting influence styles to respond to challenging situations, participants can influence stakeholders successfully, regardless of their positions, and without pressuring or aggressive behaviour. Build and maintain long-term relationships, win and close deals over your competitors!

Benefits to You

Influence Skills in Sales™ will enable participants to:

      Use positive influence to achieve sales objectives

      Maintain and build long-term relationships with stakeholders

      Apply influence model in sales situation

      Apply appropriate influence styles in each stage of a sales cycle and shorten the cycle

      Analyse stakeholders and situations to apply appropriate selling styles

      Manage and influence difficult stakeholders effectively using personal power

      Refine influence selling skills, learn more styles and expand the use of personal influence in daily sales situations

Programme Outline

        Pre-Program Self-Assessment

        The Situational Influence Model ™

        Exploring Alternative Influence Styles in Sales Situations

        Skill Practice Using Sales Cases and Exercises

        Applications: Critical Selling Situation

As part of the training and learning during this course, photography and/or video recording of participants in action will be done.

Who Must Attend

 Level 2: Supervisor, Executive & Emerging Managers 
 Level 3: New Managers
 Level 4: Managers

Programme Leader
Eric Ng is the President of a company that holds an exclusive license in Singapore with Situation Management Systems, Inc. – an international organisation specialising in Influence and Negotiation. He is a master trainer for the Positive Power & Influence® Programme and will help you learn and improve your influencing and leadership skills in this programme.

Eric has more than 25 years of corporate working experience in various management and technical positions in the Asia Pacific region. He has many interesting real life examples, stories and anecdotes to relate the Situational Influence Model™ to your daily work and life situations. He travels extensively in Asia delivering training to and coaching senior management and executives. His clients include Fortune 500 companies, Global 1000 companies, MNCs, SMEs and government organisations.

Participants who have attended his programmes have found him to be ‘experienced’, ‘knowledgeable’, ‘very clear’, ‘full of passion in training’ and ‘fun’.




SIM Member Fee  (S$)

Non-member Fee  (S$)

including GST

including GST

Normal Fees



Early Bird Fees


- terms & conditions applies ; please call to enquire.


Early Bird Fees closing date for the programme :

Programme Scheduled Date

Register & Pay by


27 & 28 May 2019


4 & 5 Nov 2019



Enquiries : Kho Mei Yen - 62486137 | 62466746,