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Strategy Formulation
Developing Winning Business Plans


Do you or your team need management or financiers’ support for existing or new business development, new products or new markets? Do you need management approval to invest in IT, supply-chain or other systems? Do your proposals usually receive lukewarm response or even get shelved? This programme offers a hands-on, interactive framework to develop winning business plans with emphasis on two common difficulties: How to structure the plan to catch attention and what is needed to support the commercial feasibility.


Benefits to You

Participants will learn to develop and articulate their ideas into a well-structured proposal to ultimately achieve the strategic objectives of the company, be it revenue-generating, cost-saving or process-improvement plans.

  • For proposers - Be equipped with a practical framework to develop and present winning business plans to convince management or financiers
  • For evaluators and financiers - Understand key issues and pitfalls to watch out for when assessing or approving business plans.


Programme Outline

  • Key Components of a Business Plan
    • Why business plans fail to get attention
    • Use of Executive Summary
  • Identifying Objectives and Key Success Yardsticks
    • Identifying opportunities aligned with corporate objectives & long-term strategies
  • Identifying Key Action Strategy
    • Marketing, Operations, Management and Financial Action Plans
    • Inter-dependency of various forecasts
  • Financial Plan
    • Cost/Benefit Analysis - Payback Period, Net Present Value, Internal Rate of Return
    • Identifying and quantifying costs, benefits and funds required
    • Building and questioning assumptions
    • Relevance of cost behaviour
    • Use of surrogate measures
    • Deciding on funds needed and level of buffer cash reserve
  • Identifying and Quantifying Risks
    • Building risks into business plans
  • Mapping Out Implementation

o  Setting milestones and managing change


Who Must Attend

(Level 2) Supervisor, Executive, & Emerging Managers
(Level 3) New Managers
(Level 4) Managers


Programme Leader

This programme will be conducted by:

Grace Chow runs a company specializing in customized financial training and business consulting service. She has over 20 years of working experience in public accounting, banking, fund management, and corporate training. She has conducted regional financial management & related programs for a wide range of clients in the Asia-Pacific region, and has worked closely with many in developing and assessing business plans which cover strategic marketing to process improvement. She is highly experienced in training participants with no financial background especially sales & marketing professionals and engineers, and at different levels from top management to executives.

Grace holds a Bachelor of Business degree and is a member of the Institute of Singapore Chartered Accountants. She is the author of a book titled “Accounting Made Simple – A Layperson’s Perspective” (published by the Singapore Institute of Management (SIM)  and has contributed a chapter to another book titled “The Essence of Financial Accounting” (Special Asian Edition) which is jointly produced by Prentice-Hall and SIM.

Grace’s past & present clients include (in alphabetical order) Asia Pacific Breweries, Barnes Group, BASF, Bosch, Cable & Wireless, Carrier, Caterpillar, Citibank, Clifford Chance, Dumex, General Electric, Health Sciences Authority of Singapore (HSA), Honeywell, Hulhumale Development Corporation of Maldives, ICI, Keppel Land, Maersk, Merck/MSD, Mitsubishi, National Semiconductors, NTUC Club, OCBC, Osram, Pfizer, Productivity & Standards Board, Raffles Medical Group, Rhode & Schwarz, Roche, SAFRA, Singapore Business Federation (SBF), Singapore Airport Terminal Services (SATS), Singapore Corporation of Rehabilitative Enterprises (SCORE), Shearman & Sterling, Shell, Singapore General Hospital, Singapore Mass Rapid Transit, Singapore National Printers, Singapore Power, ST Aerospace, Telekoms Malaysia and Singapore Workforce Development Agency (WDA), amongst many others.


Venue : SIM Management House, 41 Namly Avenue 
Time : 9:00 - 17:00
Fee :


Early Bird Fee for

April 29 & 30, 2015
(Register and Pay by March 18)

Early Bird Fee for

October 21 & 22, 2015
(Register and Pay by September 9)


Normal Fee

SIM Members
Inclusive of GST



Non Members
Inclusive of GST



Enquiries : 6248 9414  exec@sim.edu.sg

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit www.sim.edu.sg/ms, email membership@sim.edu.sg or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the mouse icon. "Click to Register", which will bring you to the registration page.
Date Closing Date  
21/10/2015 - 22/10/2015
Oct 7, 2015  Click to register





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