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Developing Effective Marketing Strategies

Benefits to You

This seminar focuses on strategic thinking in the creation of a strategic marketing plan for your business.  It provides an effective framework and useful tools for analysis and formulation of marketing strategies to give your firm a sustainable competitive advantage for enduring customer loyalty and long-run profitability.  This seminar also helps you understand the linkages and flow between the business unit strategy and marketing strategies to deliver customer delight and create significant value for all stakeholders.  It will help you create a powerful value proposition to win over competition.
At the end of this programme, participants will be:  
  • Aware of the strategic thinking and key components needed in developing a strategic marketing plan
  • Able to link the business unit strategy with each of the marketing strategies
  • Able to identify the relevant tools, techniques and thought process for their marketing issues


Programme Outline

  • Strategic implications of business growth and economic profit
  • Drivers of business and profit growth
  • Role of marketing in corporate, business and functional strategies
  • Understanding strategy and strategic level decisions for business
  • Corporate and Business unit strategic decisions
  • Analytical framework and tools
  • Market and customer analysis
  • Competitor analysis
  • Company analysis
  • Formulating strategies
  • Market strategies
  • Value proposition & strategic positioning
  • Pricing strategies
  • Value chain strategies
  • Implementation and control
  • Business design to deliver the value proposition
  • Marketing ROI and metrics


Who Must Attend

  • CEOs and directors who need a market-focused strategic orientation
  • Non-marketing functional managers and executives who want a strategic marketing orientation
  • Veteran marketing managers who want to revisit their practices to bridge existing gaps
  • New marketing managers who need to develop systematic and robust marketing plans
  • Marketing functional executives who need to update themselves and seek new ideas


Programme Leader

This programme will be conducted by:

Spencer Chan has over 30 years of professional experience and more than 23 years in marketing, that spans a spectrum covering fast-moving consumer goods, personal computers and consumer banking.  Mr Chan brings with him a rich and diverse set of hands-on marketing experise.  He has also worked extensively in the USA, Europe, Central America, the Middle East and Asia, spending more than 13 years overseas gained from world-class companies like Proctor & Gamble, Hewlett-Packard, and Citibank and across international borders ranging from Europe, the Middle East, Central America and Asia.
He brings a wealth of practical business insights and is known for his clear and strategic thinking as well as his ability to help clients translate concepts and strategies into implementable programs to achieve measurable results.
A former Colombo-Plan scholar and Rotary International Foundation Fellow, Spencer has conducted extensively both academic classes and in-company workshops in sales, marketing and customer satisfaction in Europe and in Asia.  Spencer holds a Bachelors degree in Mechanical Engineering from the University of Western Australia and a Masters degree in Business from Purdue University.

Venue : SIM Management House, 41 Namly Avenue 
Time : 9:00 - 17:00
Fee :
Developing Effective Marketing Strategies
Category SIM Member Fee  (S$) Non-Member Fee  (S$)
Fee/Pax (S$) GST (S$) Total Fee (S$) Fee/Pax (S$) GST (S$) Total Fee (S$)
Early Bird Fee (payment by - please see notes below) 585.00 40.95 625.95 675.00 47.25 722.25
Normal Fees 650.00 45.50 695.50 750.00 52.50 802.50
Programme Date (11 & 12 Mar 2015) - payment by 28 Jan 2015
Programme Date (25 & 26 May 2015) - payment by 13 Apr 2015
Programme Date (20 & 21 Aug 2015) - payment by 9 July 2015
Programme Date (19 & 20 Nov 2015) - payment by 8 Oct 2015
Enquiries : 6248 9411  exec@sim.edu.sg

Non-members are welcome to sign up for SIM membership to enjoy the discounted rate. To sign up for SIM Membership, please visit www.sim.edu.sg/ms, email membership@sim.edu.sg or call 6248 9489. To register for the programmes now, select the preferred programme run-dates below through the mouse icon. "Click to Register", which will bring you to the registration page.
Date Closing Date  
19/11/2015 - 20/11/2015
Nov 19, 2015  Click to register





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