Most senior Managers want the business professionals they work with to:
§ Understand what the business unit needs to guide its strategy
§ Know key metrics for the specific business unit
§ Be able to secure buy-in with the business unit on key metrics and the integrity of the data
§ Analyse and re-define a request for information to ensure the data requested truly answers the underlying needs
§ Summarise key points, based on key metrics, in presentation and conversation format
§ Speak and present in short/sharp/summary form
§ Think like business partners, not data-gatherers
Hence, the goal for business professionals is to make this transition efficiently and painlessly.
A business case can be made in various communication contexts from formal presentations to around a table, whilst having a coffee, to make a proposal, challenging a stand and getting approvals. It is about making a case. There are two aspects of case making, building and presenting but what is the difference? How we think about a case is different from how we talk about it.
Benefits to You
§ Conceptualise and structure an informative or persuasive case
Be able to build and strengthen their arguments with appropriate logical patterns for key rationale and support points.
§ Analyse topics in less than 5 minutes, using a simple ‘Yellow Circuit™’
This circuit helps participant analyse the situation and the message from the perspective of the target audience/decision maker, creating frames from which their arguments can be structured. By using this circuit to analyse their cases, participants will be ready to make their cases even if they only have a short time to prepare.
§ Organise and structure their presentation content
Logically, concisely and impactfully using The Case Maker™ Template (board and software). The Case Maker™ is a product of People Potential.
§ Improve the visualisation of data
Know the principles regarding presentation of data to be able to use conceptual diagrams effectively in making their case.
This programme will be conducted by one of the following leaders:
Sharmini Suthan is the Managing Director of a consultancy firm. Armed with an MBA in Strategic Management from the Strathclyde Graduate Business School and with 20 years of experience in training, Ms Suthan has worked with spokespeople, including diplomats, managing directors and CEOs, to handle a variety of communication situations – major presentations and handling the media. She thoroughly enjoys working in Malaysia, Singapore, Indonesia, Philippines, Korea, Taiwan, China, United States of America and United Kingdom.
Roshini Ganesan, a certified NLP Practitioner, has been training for over 10 years in the area of communication and customer service, with a passion for developing people in the area of presentation skills. This comes from working for over 7 years in the area of Marketing Communication where she was involved in presenting and presentations to internal and external audiences and being involved in other aspects of communication. Her role has allowed her to address and train audiences from all levels within the organisation and she has brought workshops to over 10 countries, from Australia, to Mozambique and to the United States.
Terry Netto is the CEO of the consultancy firm with offices in Singapore and Malaysia. Its facilitators and coaches work across Asia, with occasional engagements in Europe, North America and Africa. Terry facilitates and consults with senior and middle managers in Leadership Development and Influencing Skills and has run workshops around the world, including financial centres like Wall Street, London, Frankfurt, Shanghai, Singapore and Hong Kong.
In the 1990s, he was one of only six Master Trainers in the world for the ‘Think On Your Feet’® programme. Currently, he is a member of the International Society for Performance Improvement (www.ispi.org) and an adjunct faculty member of the Center for Creative Leadership (www.ccl.org). He was the main developer of ‘The Case MakerTM workshop.